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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Lee, Heejun"
~subject:"uses and gratifications"
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International journal of advertising : the review of marketing communications
Journal of consumer behaviour : an international research review
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Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
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