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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of customer behaviour"
~person:"Choi, Yung Kyun"
~person:"Roy, Subhadip"
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International journal of advertising : the review of marketing communications
Journal of customer behaviour
Asia-Pacific journal of business administration
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IIM Bangalore Research Paper
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International journal of sports marketing & sponsorship
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Journal of advertising research
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Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of strategic marketing
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Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
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