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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand management"
~subject:"Luxury goods"
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Brand management
Luxury goods
Consumer behaviour
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International journal of advertising : the review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of product & brand management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Tourism management : research, policies, practice
4
International journal of contemporary hospitality management
3
Journal of international consumer marketing
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Journal of marketing communications
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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International journal of electronic marketing and retailing : IJEMR
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International journal of sports marketing & sponsorship
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International marketing review
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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The journal of services marketing
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Asian Academy of Management journal : AAMJ
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Asian journal of business and accounting : AJBA
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Entrepreneurial business and economics review : EBER
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Human resource management
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic perspectives : IJEP
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International journal of public sector management
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International review on public and non-profit marketing
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-
congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
4
Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
5
Psychological underpinnings of luxury brand goods repurchase intentions : brand-self
congruity
, emotional attachment, and perceived level of investment made
Kim, Jihyun
;
Joung, Hyun-Mee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011594185
Saved in:
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