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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of management inquiry"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~person:"Margariti, Kostoula"
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International journal of advertising : the review of marketing communications
Journal of management inquiry
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
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Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
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