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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~person:"Chan, Terri H."
~subject:"Markenführung"
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Chan, Terri H.
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of promotion management : JPM
International journal of internet marketing and advertising : IJIMA
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How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
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