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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of strategic marketing"
~person:"Mavondo, Felix T."
~subject:"Marketingmanagement"
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Mavondo, Felix T.
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of strategic marketing
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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