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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~person:"Chen, Li"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Seller creative selling in social commerce
Chen, Li
;
Zhu, Fengxia
;
Mantrala, Murali K.
;
Wang, Na
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
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