//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~person:"Kim, Taeyeon"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Social Web
2
Social web
2
Advertising
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Instagram
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Markentreue
1
Online-Marketing
1
Relationship marketing
1
Self-disclosure
1
Werbung
1
brand relationship norms
1
consumer-brand relationship
1
social media
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Taeyeon
Hudders, Liselot
2
Veirman, Marijke de
2
Ang, Lawrence
1
Arvidsson, Adam
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chan, Terri H.
1
Chiang, Chang-Tang
1
Choi, Jiho
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Cova, Bernard
1
Davey, Bill
1
De Jans, Steffi
1
Dens, Nathalie
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Garrod, Brian
1
Giordano, Alex
1
Hackley, Christopher E.
1
Hamilton, Kathy
1
Han, Jiyoon
1
Han, Kyesook
1
Hansen, Sara Steffens
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
Huo, Qunying
1
Jones, Brian
1
Karlsson, Katariina
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Jae Wook
1
Kim, Mikyoung
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->