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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Virtuelle Realität"
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Brand
Markenführung
Virtuelle Realität
Social Web
152
Social web
152
Internet marketing
83
Online-Marketing
83
Consumer behaviour
74
Konsumentenverhalten
74
Advertising
41
Werbung
41
Viral marketing
40
Virales Marketing
40
Brand management
38
Advertising effects
37
Werbewirkung
37
social media
37
Brand image
18
Markenimage
18
Beziehungsmarketing
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12
Marketing management
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11
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10
Virtual reality
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Öffentlichkeitsarbeit
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Celebrity-Werbung
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engagement
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Denegri-Knott, Janice
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Dholakia, Nikhilesh
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Hudders, Liselot
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Molesworth, Mike
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Reyes, Ian
2
Song, Hayeon
2
Veirman, Marijke de
2
Abosag, Ibrahim
1
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Ang, Lawrence
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1
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1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Cova, Bernard
1
Davey, Bill
1
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1
Dens, Nathalie
1
Dessart, Laurence
1
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
115
Journal of retailing and consumer services
62
The journal of brand management : an international journal
60
The journal of product & brand management
56
International journal of internet marketing and advertising : IJIMA
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
28
Business horizons
24
Journal of marketing communications
22
Psychology & marketing
22
Tourism management : research, policies, practice
21
Journal of internet commerce
20
Technological forecasting & social change : an international journal
20
Marketing intelligence & planning
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
SpringerLink / Bücher
15
Journal of marketing
14
Cogent business & management
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of fashion marketing and management
13
Springer eBook Collection
13
International journal of consumer studies
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of contemporary hospitality management
11
International journal of networking and virtual organisations : IJNVO
11
Journal of electronic commerce research : JECR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
Marketing theory
10
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ECONIS (ZBW)
47
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
7
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
8
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
9
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
10
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
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