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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Brand image
106
Markenimage
106
Tourism marketing
54
Tourismusmarketing
54
Brand management
53
Markenführung
53
Consumer behaviour
50
Konsumentenverhalten
50
Destination management
47
Destinationsmanagement
47
Holiday behaviour
37
Urlaubsverhalten
37
Designation of origin
27
Herkunftsbezeichnung
27
destination image
27
Advertising effects
26
Werbewirkung
26
Tourism destination
24
Tourismusregion
24
Social Web
17
Social web
17
Tourism
17
Tourismus
17
Advertising
15
Brand
15
Internet marketing
15
Markenartikel
15
Werbung
15
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
9
Kundenzufriedenheit
9
Viral marketing
8
Virales Marketing
8
Personality psychology
7
Persönlichkeitspsychologie
7
International tourism
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Internationaler Tourismus
6
Celebrity endorsement
5
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Aufsatz in Zeitschrift
Article in journal
15
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English
15
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Perdue, Richard R.
2
Shin, Hakseung
2
Ang, Lawrence
1
Ben-Shaul, Michal
1
Chen, Kuan-Ju
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Deans, Kenneth R.
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Garaus, Marion
1
Girschick, Alexander
1
Gnoth, Juergen
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lin, Jhih-Syuan
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Micevski, Milena
1
Michaelidou, Nina
1
Moraes, Caroline
1
Moura, Francisco Tigre
1
Naderer, Brigitte
1
Pamuksuz, Utku
1
Panigyrakis, George
1
Panopoulos, Anastasios
1
Reichel, Arie
1
Shan, Yan
1
Siamagka, Nikoletta-Theofania
1
Singh, Camille
1
Song, Hayeon
1
Song, Sanga
1
Wagner, Udo
1
Wolfsteiner, Elisabeth
1
Yoo, Jinyoung Jinnie
1
Yu, Jihye
1
Yun, Joseph T.
1
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International journal of advertising : the review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
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11
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
12
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
13
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
14
Localizing cultural values on tourism destination websites : the effects on users' willingness to travel and destination image
Moura, Francisco Tigre
;
Gnoth, Juergen
;
Deans, Kenneth R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10011296028
Saved in:
15
Do marketers use visual representations of destinations that tourists value? : comparing visitors' image of a destination with marketer-controlled images online
Michaelidou, Nina
;
Siamagka, Nikoletta-Theofania
; …
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10010200108
Saved in:
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