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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"De Gregorio, Federico"
~person:"Phau, Ian"
~person:"Sung, Yongjun"
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
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Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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2
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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