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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Kundenintegration"
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Baghi, Ilaria
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Bigné Alcañiz, J. Enrique
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Kim, Juran
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International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
20
Journal of business research : JBR
16
The journal of product & brand management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
The journal of brand management : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
Electronic word of mouth as a promotional technique : new insights from social media
5
Journal of hospitality marketing & management
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Journal of marketing communications
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European journal of marketing : EJM
4
Information systems research : ISR
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International journal of consumer studies
4
International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Journal of advertising research
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of service research : JSR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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Corporate reputation review
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Customer engagement marketing
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Electronic commerce research
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Electronic markets : the international journal on networked business
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European journal of marketing
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Future Business Journal
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Global business and finance review
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Handbook of research on customer engagement
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International journal of electronic business : IJEB
2
International journal of electronic marketing and retailing : IJEMR
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
5
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1
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
3
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
4
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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