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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Reihe: Marketing und Medien"
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Film
4
Customer satisfaction
2
Empfehlungssystem
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Film industry
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Filmwirtschaft
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International journal of advertising : the review of marketing communications
Reihe: Marketing und Medien
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Applied economics letters
5
Journal of cultural economics
5
NBER Working Paper
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International journal of advertising : the quarterly review of marketing communications
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Australasian marketing journal
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Harvard-Business-Manager : das Wissen der Besten
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Human relations
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Information economics and policy : IEP
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Information systems research : ISR
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Journal of global fashion marketing : JGfM
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Routledge economics and popular culture
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Routledge interpretive marketing research
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The journal of industrial economics
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ZEW discussion papers
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ANU working papers in economics and econometrics
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Academy of Management perspectives : AMP
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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ECONIS (ZBW)
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Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
2
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
3
Providing actionable recommendations : a movie recommendation algorithm with explanation capability
Marx, Paul
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009714618
Saved in:
4
Empfehlungssysteme für Gruppen : Entscheidungsunterstützung für den gemeinsamen Konsum hedonischer Produkte
Marchand, André
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444910
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