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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~source:"econis"
~subject:"Brand management"
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Brand management
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International journal of advertising : the review of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of product & brand management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
3
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
4
Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
5
Sport brand positioning strategies and position-
congruity
on financial performance
Lee, J. Lucy
;
Won, June
;
Farr, Donald G.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10012815511
Saved in:
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