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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
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International journal of advertising : the review of marketing communications
The journal of product & brand management
Journal of business research : JBR
9
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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European journal of marketing : EJM
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of vacation marketing
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Psychology & marketing
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The journal of consumer marketing
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Asian Academy of Management journal : AAMJ
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Asian journal of business and accounting : AJBA
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Australasian marketing journal
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European Sport management quarterly : ESMQ
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic perspectives : IJEP
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International journal of electronic marketing and retailing : IJEMR
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International journal of public sector management
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International review on public and non-profit marketing
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ECONIS (ZBW)
8
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Date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Customers' self-image
congruity
and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
4
Interactive effects of self-
congruity
and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
5
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
6
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
7
Testing self-
congruity
theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
8
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-
congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
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