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~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~person:"Lou, Chen"
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Lou, Chen
Yoon, Sukki
7
Matthes, Jörg
6
Naderer, Brigitte
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Choi, Yung Kyun
5
Kim, Kacy K.
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Taylor, Charles Raymond
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International journal of advertising : the review of marketing communications
Journal of current issues and research in advertising
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
2
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
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