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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
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IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
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