//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Bigné Alcañiz, J. Enrique"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Consumer behaviour
1
Customer integration
1
Emotion
1
Instagram
1
Internet marketing
1
Kognition
1
Konsumentenverhalten
1
Kundenintegration
1
Online-Marketing
1
Perception
1
Sponsored consumer-generated advertising
1
Visualisierung
1
Visualization
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
advertising contests
1
brand-related user-generated content
1
cause-related marketing
1
electronic word of mouth
1
execution style
1
eye-tracking
1
value co-creation
1
visual attention
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bigné Alcañiz, J. Enrique
Cho, Chang-Hoan
3
Huh, Jisu
2
Kim, Alex Jiyoung
2
Kim, Hyejin
2
Kim, Juran
2
Lou, Chen
2
Park, Jin Seong
2
Alhabash, Saleem
1
Badenes-Rocha, Alberto
1
Bao, Tong
1
Bartels, Jos
1
Bright, Laura F.
1
Broersen, Chrissie
1
Cao, Yang
1
Chang, Chingching
1
Chang, Tung-lung Steven
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
Dahlén, Micael
1
De Brabandere, Marloes
1
Deng, Tao
1
Eastin, Matthew S.
1
Gangadharbatla, Harsha
1
Gvili, Yaniv
1
Han, Jeong Yeob
1
Hendriks, Sarah
1
Hong, Seoyeon
1
Hopp, Toby
1
Huang, Xun Irene
1
Hudders, Liselot
1
Kim, Hanyoung
1
Kim, Jeeyeon
1
Kim, Kacy K.
1
Kim, Yoojung
1
Ko, Eunju
1
Ko, Youngjee
1
Lange, Fredrik
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Business research quarterly : BRQ
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Psychology & marketing
1
Service business
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->