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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Cao, Yang"
~type:"article"
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International journal of advertising : the review of marketing communications
Information diffusion management and knowledge sharing ; volume 2
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Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
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