//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Paulussen, Steve"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Auskunftspflicht
1
Corporate disclosure
1
Disclosure regulation
1
Internet marketing
1
Native advertising
1
Online-Marketing
1
Public relations
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Website
1
Werbewirkung
1
Werbung
1
advertising recognition
1
credibility
1
disclosures
1
sponsorship transparency
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Paulussen, Steve
Evans, Nathaniel J.
2
Wojdynski, Bartosz W.
2
An, Soontae
1
Astous, Alain d'
1
Carrillat, François A.
1
Cheong, Yunjae
1
De Cicco, Roberta
1
Feng, Yang
1
Ha, Sieun
1
Hoy, Mariea Grubbs
1
Hudders, Liselot
1
Huh, Jisu
1
Iacobucci, Serena
1
Im, Subin
1
Johnson, Benjamin K.
1
Jung, Nayoung
1
Kim, Kihan
1
Krouwer, Simone
1
Lee, Susanna S.
1
Pagliaro, Stefano
1
Pfeuffer, Alexander
1
Poels, Karolien
1
Przybysz, Audrey
1
Veirman, Marijke de
1
Xie, Quan
1
Yang, Guolan
1
Yun, Lira
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->