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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
~subject:"Domestic violence"
~subject:"Impact assessment"
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Brand management
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International journal of advertising : the review of marketing communications
The journal of product & brand management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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International journal of electronic marketing and retailing : IJEMR
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
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International journal of public sector management
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When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
3
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
Saved in:
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