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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Celebrity-Werbung"
~type:"article"
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Celebrity-Werbung
Social Web
78
Social web
78
Internet marketing
57
Online-Marketing
57
Consumer behaviour
43
Konsumentenverhalten
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Advertising
37
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social media
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Bartsch, Fabian
1
Beckert, Johannes
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Borchers, Nils S.
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Choi, Yung Kyun
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Gräve, Jan-Frederik
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Hagelstein, Jens
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Janssen, Loes
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Kim, Hye-yŏng
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
6
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
Psychology & marketing
4
The journal of product & brand management
3
Cogent business & management
2
International journal of hospitality management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Academia : revista Latinoamericana de administración
1
Exploring the rise of fandom in contemporary consumer culture
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of social media management : value chain and business models in changing media markets
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of financial research
1
International journal of management practice : IJMP
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management science and engineering
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
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Journal of vacation marketing : an international journal
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Kansai University review of business and commerce
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1
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
2
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
3
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
4
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
5
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
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