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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Confidence"
~type:"article"
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Confidence
Social Web
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Internet marketing
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Online-Marketing
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Kim, Hyejin
2
Amrehn, Jana
1
Breves, Priska
1
Chu, Shu-Chuan (Kelly)
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Heidenreich, Anna
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Huh, Jisu
1
Im, Subin
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Jung, Nayoung
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Kim, Yoojung
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Liebers, Nicole
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
24
Journal of business research : JBR
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Technological forecasting & social change : an international journal
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of internet commerce
10
International journal of business information systems : IJBIS
9
Journal of marketing communications
7
International journal of hospitality management
6
Electronic commerce research and applications
5
Journal of management information systems : JMIS
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Trust and communication : findings and implications of trust research
5
Cogent business & management
4
Electronic commerce research
4
International journal of electronic commerce : IJEC
4
International journal of internet marketing and advertising : IJIMA
4
International journal of networking and virtual organisations : IJNVO
4
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
Contemporary issues in social media marketing
3
IEEE transactions on engineering management : EM
3
Information systems and e-business management : ISeB
3
Information systems research : ISR
3
International journal of management practice : IJMP
3
Journal of economic behavior & organization : JEBO
3
Journal of global information management
3
Journal of hospitality marketing & management
3
Journal of management research
3
Journal of strategic marketing
3
Management information systems : mis quarterly
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Management research review
3
Public management review
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Service business
3
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
4
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1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
3
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
4
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
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