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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Handelsmarke"
~type_genre:"Aufsatzsammlung"
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Consumer behaviour
Handelsmarke
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Ko, Eunju
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International journal of advertising : the review of marketing communications
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Palgrave Studies of Marketing in Emerging Economies
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Routledge contemporary China series
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Routledge studies in language and identity
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Springer Series in Fashion Business
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Springer eBook Collection / Business and Economics
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The journal of product & brand management
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Luxury brand advertising
Ko, Eunju
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2020
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