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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Data mining"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Data mining
Konsumentenverhalten
Viral marketing
28
Virales Marketing
28
Social Web
23
Social web
23
Internet marketing
19
Online-Marketing
19
Consumer behaviour
16
Advertising
8
Werbung
8
Advertising effects
7
Werbewirkung
7
eWOM
7
social media
5
Brand management
3
Confidence
3
Customer integration
3
Instagram
3
Kundenintegration
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Markenführung
3
Online retailing
3
Online-Handel
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Vertrauen
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online reviews
3
Brand image
2
Brasilien
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Brazil
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Film industry
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Filmwirtschaft
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Markenimage
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Perception
2
Wahrnehmung
2
electronic word-of-mouth
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electronic word-of-mouth (eWOM)
2
eye-tracking
2
trust
2
valence
2
Advertising effectiveness
1
Alcohol consumption
1
Alkoholkonsum
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Badenes-Rocha, Alberto
1
Bartels, Jos
1
Bigné Alcañiz, J. Enrique
1
Bright, Laura F.
1
Broersen, Chrissie
1
Cao, Yang
1
Chang, Chingching
1
Choi, Jeonghye
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
Eastin, Matthew S.
1
Gvili, Yaniv
1
Han, Jeong Yeob
1
Hendriks, Sarah
1
Hong, Seoyeon
1
Huang, Xun Irene
1
Huh, Jisu
1
Kim, Alex Jiyoung
1
Kim, Hanyoung
1
Kim, Hyejin
1
Kim, Jeeyeon
1
Kim, Juran
1
Kim, Yoojung
1
Ko, Eunju
1
Ko, Youngjee
1
Lee, Jung Ah
1
Levy, Shalom
1
Lien, Che-Hui
1
Lou, Chen
1
Maslowska, Ewa
1
Pfeuffer, Alexander
1
Pittman, Matthew
1
Qiu, Chen
1
Reinders, Machiel J.
1
Ruiz Mafe, Carla
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Segijn, Claire M.
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Seo, Youngji
1
Su, Qiuli
1
Sudarshan, Sabitha
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Sussman, Kristen L.
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
122
Journal of retailing and consumer services
105
International journal of hospitality management
73
International journal of internet marketing and advertising : IJIMA
44
Tourism management : research, policies, practice
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Psychology & marketing
34
International journal of contemporary hospitality management
31
Journal of hospitality marketing & management
31
Electronic commerce research
28
Journal of travel and tourism marketing
27
Cogent business & management
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Journal of internet commerce
24
Journal of electronic commerce research : JECR
23
European journal of marketing : EJM
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of management information systems : JMIS
21
Journal of marketing
21
International journal of consumer studies
20
Marketing letters : a journal of research in marketing
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of international consumer marketing
15
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ECONIS (ZBW)
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1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
3
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
4
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
5
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
6
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
Saved in:
7
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
8
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
10
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
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