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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Filmwirtschaft"
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International journal of advertising : the review of marketing communications
Journal of cultural economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Applied economics letters
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International journal of advertising : the quarterly review of marketing communications
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Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
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Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
2
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
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