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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Germany"
~subject:"Social web"
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Search: subject:"branding"
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Germany
Social web
Brand management
61
Markenführung
61
Consumer behaviour
54
Konsumentenverhalten
54
Advertising effects
40
Werbewirkung
40
Brand image
29
Markenimage
29
Advertising
27
Werbung
27
Internet marketing
23
Online-Marketing
23
Brand
21
Markenartikel
21
Social Web
18
Luxury goods
10
Luxusgüter
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Marketing management
8
Marketingmanagement
8
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
brand attitude
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Fashion
4
Influencer marketing
4
Instagram
4
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advertising
4
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Corporate Social Responsibility
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Hudders, Liselot
2
Veirman, Marijke de
2
Ang, Lawrence
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
Dens, Nathalie
1
Duff, Brittany R. L.
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Einwiller, Sabine
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Han, Jiyoon
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Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lee, Seungae
1
Lou, Chen
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Mazerant, Komala
1
Naderer, Brigitte
1
Neijens, Peter
1
Noort, Guda van
1
Pamuksuz, Utku
1
Panigyrakis, George
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Panopoulos, Anastasios
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Poels, Karolien
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Schooten, Erik van
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Singh, Camille
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Song, Hayeon
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Song, Sanga
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Su, Leona Yi Fan
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Sung, Yongjun
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Willemsen, Lotte M.
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Xie, Quan
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Yoo, Jinyoung Jinnie
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International journal of advertising : the review of marketing communications
SpringerLink / Bücher
134
Journal of business research : JBR
106
The journal of product & brand management
59
The journal of brand management : an international journal
57
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
39
Springer eBook Collection / Business and Economics
32
Research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Gabler Edition Wissenschaft
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
22
Springer eBook Collection
22
Business horizons
20
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Gabler Research
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Asia Pacific journal of marketing and logistics
12
Employer Branding : Arbeitgeber positionieren und präsentieren
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Reihe: Marketing : MAR
11
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ECONIS (ZBW)
18
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
4
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
5
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
6
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
7
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
8
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
9
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
10
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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