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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Information dissemination"
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Information dissemination
Social Web
81
Social web
81
Internet marketing
59
Online-Marketing
59
Consumer behaviour
43
Konsumentenverhalten
43
Advertising
39
Werbung
39
Advertising effects
34
Werbewirkung
34
Viral marketing
23
Virales Marketing
23
social media
20
Brand management
18
Markenführung
18
Brand image
11
Markenimage
11
Instagram
9
Brand
6
Markenartikel
6
Public relations
6
Öffentlichkeitsarbeit
6
Beziehungsmarketing
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Glaubwürdigkeit
5
Influencer marketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
eWOM
5
influencer marketing
5
persuasion knowledge
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
Informationsverbreitung
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Choi, Soyoung
1
Morimoto, Mariko
1
Nyilasy, Greg
1
Shin, Wonsun
1
Son, Tong-yŏng
1
Youn, Seounmi
1
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International journal of advertising : the review of marketing communications
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Discussion papers / CEPR
6
Information systems research : ISR
6
Technological forecasting & social change : an international journal
6
Journal of information & knowledge management : JIKM
5
Psychology & marketing
5
International journal of internet marketing and advertising : IJIMA
4
Journal of management information systems : JMIS
4
Management information systems : mis quarterly
4
NBER working paper series
4
Computational & mathematical organization theory
3
Discussion paper / Centre for Economic Policy Research
3
Electronic commerce research
3
Journal of business research : JBR
3
Journal of global information management
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of organizational computing and electronic commerce
3
MSI reports : working paper series
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
Theoretical economics : TE ; an open access journal in economic theory
3
Working paper / National Bureau of Economic Research, Inc.
3
Academy of Management journal : AMJ
2
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
2
Cogent business & management
2
Computational and mathematical organization theory
2
EDS discussion papers
2
Faculty & research / Insead : working paper series
2
Finance research letters
2
Games and economic behavior
2
IEEE transactions on engineering management : EM
2
IWI-Diskussionsbeiträge
2
Information diffusion management and knowledge sharing ; volume 2
2
Information economics and policy : IEP
2
Information technology and management
2
International journal of contemporary hospitality management
2
International journal of electronic business
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
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1
Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
Saved in:
2
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
3
Fake news : when the dark side of persuasion takes over
Nyilasy, Greg
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 336-342
Persistent link: https://www.econbiz.de/10012200250
Saved in:
4
Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng
;
Choi, Soyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 824-844
Persistent link: https://www.econbiz.de/10012200331
Saved in:
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