//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Television"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Television
Advertising effects
6
Fernsehwerbung
6
Television advertising
6
Werbewirkung
6
Advertising
4
Consumer behaviour
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Public relations
2
Öffentlichkeitsarbeit
2
Auskunftspflicht
1
Commercial audience retention
1
Corporate disclosure
1
Creativity
1
Disclosure regulation
1
Fernsehen
1
Fernsehprogramm
1
Hörfunkwerbung
1
Kreativität
1
Measurement
1
Media usage
1
Mediennutzung
1
Messung
1
Panel
1
Panel study
1
Persuasion knowledge
1
Product information
1
Produktinformation
1
Python
1
Radio advertising
1
Regression analysis
1
Regressionsanalyse
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Sponsorship disclosures
1
Sport event
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Beckert, Johannes
1
Cheong, Yunjae
1
Kim, Hyuksoo
1
Kim, Kihan
1
Koch, Thomas
1
Malhotra, Naresh K.
1
Noh, Yeayoung
1
Peterson, Mark
1
Schulz-Knappe, Charlotte
1
Segijn, Claire M.
1
Viererbl, Benno
1
Voorveld, Hilde
1
Yang, Guolan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
8
Journal of marketing communications
7
Marketing intelligence & planning
6
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of consumer studies
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers in economics
2
Young consumers : insight and ideas for responsible marketers
2
Advertising in a multimedia age
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Business history review
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
College of Business working papers
1
Decision
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
2
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
3
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
4
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
5
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->