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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Kundenzufriedenheit"
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International journal of advertising : the review of marketing communications
Reihe: Marketing und Medien
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Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
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