//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Managers"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Confidence"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Managers
Social web
Confidence
9
Vertrauen
9
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Advertising
6
Internet marketing
6
Online-Marketing
6
Werbung
6
Social Web
4
trust
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Public relations
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Corporate disclosure
2
Credibility
2
Glaubwürdigkeit
2
Sponsoring
2
Sponsorship
2
Unternehmenspublizität
2
advertising
2
sponsorship disclosure
2
trustworthiness
2
Brand
1
Brand activism
1
Celebrity endorsement
1
Celebrity-Werbung
1
Emotion
1
Gratitude
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Mobile communications
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kim, Hyejin
2
Amrehn, Jana
1
Breves, Priska
1
Chu, Shu-Chuan (Kelly)
1
Heidenreich, Anna
1
Huh, Jisu
1
Im, Subin
1
Jung, Nayoung
1
Kim, Yoojung
1
Liebers, Nicole
1
Lu, Xinyu
1
Rath, Bhavtosh
1
Schramm, Holger
1
Srivastava, Jaideep
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
27
Journal of retailing and consumer services
24
Journal of business ethics : JOBE
16
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Technological forecasting & social change : an international journal
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of internet commerce
10
International journal of business information systems : IJBIS
9
International journal of hospitality management
9
Finance research letters
7
Journal of marketing communications
7
Review of quantitative finance and accounting
7
Journal of economic behavior & organization : JEBO
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
Academy of Management journal : AMJ
5
Cogent business & management
5
Electronic commerce research and applications
5
IEEE transactions on engineering management : EM
5
Journal of management information systems : JMIS
5
Journal of managerial psychology
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of world business : JWB
5
Leadership & organization development journal
5
The North American journal of economics and finance : a journal of financial economics studies
5
Trust and communication : findings and implications of trust research
5
Administrative Sciences : open access journal
4
Asian business & management
4
Electronic commerce research
4
Faculty & research / Insead : working paper series
4
Frontiers of business research in China : selected publications from Chinese universities
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of internet marketing and advertising : IJIMA
4
International journal of management practice : IJMP
4
International journal of networking and virtual organisations : IJNVO
4
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
3
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
4
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->