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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Movie theatre"
~subject:"Social web"
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International journal of advertising : the review of marketing communications
Journal of cultural economics
14
Journal of business research : JBR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Applied economics letters
4
International journal of industrial organization
4
Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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NBER working paper series
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of economics & management
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
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Discussion papers / CEPR
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Handbook of social media management : value chain and business models in changing media markets
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of arts management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of global fashion marketing : JGfM
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Journal of marketing research
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Journal of media business studies
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Journal of promotion management : JPM
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Marketing intelligence & planning
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Nepalese journal of economics : a publication of Uniglobe College
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Psychology & marketing
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Review of industrial organization
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Review of marketing science
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SocioEconomic challenges : SEC
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Technological forecasting & social change : an international journal
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The B.E. journal of economic analysis & policy
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The Korean economic review
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The journal of industrial economics
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The journal of law & economics
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The journal of law, economics, & organization
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Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
2
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
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