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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Virales Marketing"
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
12
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Information systems research : ISR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Electronic commerce research
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Electronic markets : the international journal on networked business
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Handbook of research on customer engagement
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International journal of consumer studies
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International journal of electronic business : IJEB
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International journal of internet marketing and advertising : IJIMA
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Journal of internet commerce
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kundenintegration : Forum Dienstleistungsmanagement
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Boston U. School of Management Research Paper
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Business horizons
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Cogent business & management
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Consumer behavior review : CBR
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Copernican Journal of Finance & Accounting : CJF&A
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Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
3
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
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