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~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Article in journal"
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Advertising effects
7
Werbewirkung
7
Fernsehwerbung
6
Television advertising
6
Advertising
4
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
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Auskunftspflicht
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Corporate disclosure
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Commercial audience retention
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Beckert, Johannes
1
Cheong, Yunjae
1
Choi, Eunjoo
1
Haberkorn, Kristen A.
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Kim, Hyuksoo
1
Kim, Kihan
1
Koch, Thomas
1
Krcmar, Marina
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Lapierre, Matthew A.
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Locke, Sarah J.
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Malhotra, Naresh K.
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Matthes, Jörg
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Peterson, Mark
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Segijn, Claire M.
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Shi, Yang
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Song, Lianlian
1
Spielvogel, Ines
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Tso, Kwok Fai Geoffrey
1
Viererbl, Benno
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International journal of advertising : the review of marketing communications
The journal of media economics
118
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
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ECONIS (ZBW)
8
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1
Commercial audience retention of
television
programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
2
Ad typicality judgments in the processing of creative
television
ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
3
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
4
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
5
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
6
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
7
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
8
Take a deep breath : the effects of
television
exposure and family communication on family shopping-related stress
Lapierre, Matthew A.
;
Krcmar, Marina
;
Choi, Eunjoo
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 529-551
Persistent link: https://www.econbiz.de/10012586678
Saved in:
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