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~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Humor
10
Consumer behaviour
8
Konsumentenverhalten
8
advertising
5
Emotion
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Humor advertising
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Aufsatz in Zeitschrift
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Yoon, Hye Jin
3
Badenes-Rocha, Alberto
1
Bayón, Tomás
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Bigné Alcañiz, J. Enrique
1
Burgers, Christian
1
Carter, Erin Percival
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Chang, Chingching
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Choi, Yung Kyun
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Eisend, Martin
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Gotlieb, Melissa R.
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Gregory, Gary D.
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Kumar, Piyush
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Lee, Yoon-Joo
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Lu, Lu
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Mayer, James Mark
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McGraw, A. Peter
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McLaughlin, Bryan
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Milakovic, Ivana Kursan
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Miocevic, Dario
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Nasution, Reza Ashari
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Ngo, Liem Viet
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Paramita, Widya
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Peterson, Matthew O.
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Ruiz Mafe, Carla
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Septianto, Felix
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Thompson, Bailey A.
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Velez, John A.
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Vermeulen, Ivar
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Warren, Caleb
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Yoon, Sukki
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
16
International journal of advertising : the quarterly review of marketing communications
12
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Management decision
10
Qualitative research in organizations and management : an international journal
10
Journal of retailing and consumer services
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Qualitative market research : an international journal
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of knowledge management
5
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
5
Leadership & organization development journal
5
Measuring business excellence : the journal of organizational performance management
5
Operational research : an international journal
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Harvard business review : HBR
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of econometrics
4
Journal of information & knowledge management : JIKM
4
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ECONIS (ZBW)
13
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1
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
5
Hyperboles in advertising : a serial mediation of incongruity and humour
Huang, Ying
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 719-737
Persistent link: https://www.econbiz.de/10012260254
Saved in:
6
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
7
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
8
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
Saved in:
9
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
10
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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