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~isPartOf:"International journal of automotive technology and management : IJATM"
~isPartOf:"Journal of business strategy"
~subject:"Strategic management"
~type_genre:"Fallstudie"
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Strategic management
Großbritannien
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United Kingdom
6
Strategisches Management
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1969-2007
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1994-2000
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Advertising music
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Automotive industry
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Bayerische Motoren Werke
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Fallstudie
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Bailey, David
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McLaughlin, Stephen
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Ruyter, Alex de
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International journal of automotive technology and management : IJATM
Journal of business strategy
European journal of marketing : EJM
2
Journal of strategy and management
2
Leading HR
2
Routledge revivals
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A handbook of corporate governance and social responsibility
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Academy of Management journal : AMJ
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Human resource development as we know it : speeches that have shaped the field
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International journal of learning and intellectual capital : IJLIC
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International journal of management practice : IJMP
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International journal of production research
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International review of entrepreneurship : IRE
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International strategies for the 21st century
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Journal of general management
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Management development : perspectives from research and development
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Management learning : the journal for managerial and organizational learning
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Planning for information systems
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Service business : an international journal
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Strategic information systems ; Vol. 1
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Strategy, control and competitive advantage : case study evidence
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The international journal of human resource management
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The international journal of productivity and performance management : IJPPM
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Trading places : SMEs in the global economy : a critical research handbook
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ECONIS (ZBW)
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Re-examining the BMW-Rover affair : a case study of corporate, strategic and government failure?
Bailey, David
;
Ruyter, Alex de
- In:
International journal of automotive technology and …
12
(
2012
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10009570658
Saved in:
2
The imperatives of e-business : case study of a failed project
McLaughlin, Stephen
- In:
Journal of business strategy
30
(
2009
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10003832984
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