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~isPartOf:"International journal of automotive technology and management : IJATM"
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Automotive industry
Konsumentenverhalten
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4
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Ballot, Eric
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International journal of automotive technology and management : IJATM
SpringerLink / Bücher
16
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
9
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Beiträge zum Produkt-Marketing
5
Harvard business review : HBR
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of economics & management strategy : JEMS
4
Lehrbuch
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manufacturing & service operations management : M & SOM
4
NBER Working Paper
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of industrial organization
3
International journal of production research
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
NBER working paper series
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Produktentwicklung
3
The American economic review
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeszyty naukowe
3
Advances in international management
2
Bausteine einer nachhaltigkeitsorientierten Betriebswirtschaftslehre : Festschrift zum 70. Geburtstag von Eberhard Seidel
2
Berichte aus der Betriebswirtschaft
2
Betriebswirtschaftslehre für Technologie und Innovation
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
College of Business working papers
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Electric mobility calls for new strategic tools and paradigm for automakers
Donada, Carole
- In:
International journal of automotive technology and …
13
(
2013
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10009744614
Saved in:
2
Structuring new automotive industries, restructuring old automotive industries and the new geopolitics of the global automotive sector
Jullien, Bernard
;
Pardi, Tommaso
- In:
International journal of automotive technology and …
13
(
2013
)
2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10009744646
Saved in:
3
Another look on product diversity : some new propositions to design profitable product ranges
Ballot, Eric
;
Segrestin, Blanche
;
Weil, Benoît
- In:
International journal of automotive technology and …
8
(
2008
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10003750856
Saved in:
4
Managing product life cycle in the auto industry : evaluating carmakers effectiveness
Volpato, Giuseppe
;
Stocchetti, Andrea
- In:
International journal of automotive technology and …
8
(
2008
)
1
,
pp. 22-41
Persistent link: https://www.econbiz.de/10003750862
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