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~isPartOf:"International journal of bank marketing"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Steffes, Erin"
~subject:"Kreditkartengesellschaft"
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Kreditkartengesellschaft
Consumer behaviour
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Credit card
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Credit cards
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Interest rate
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Kreditkarte
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Segmentation
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Teaser rates
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Zins
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Beziehungsmarketing
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CBPS
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Credit card industry
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Credit card profitability
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Customer behavior
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Customer profitability
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Customer relationship management
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Delinquency risk
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Finite mixture model
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Indebtedness
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Latent class
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Market segmentation
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Marktsegmentierung
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Private Verschuldung
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Steffes, Erin
Murthi, B. P. S.
4
Steffes, Erin M.
3
Rao, Ram C.
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Kasaian, Keyvan
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Rasheed, Abdul M. A.
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International journal of bank marketing
Journal of financial services marketing : JFSM
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Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
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