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~isPartOf:"International journal of business and globalisation : IJBG"
~language:"eng"
~person:"Ahuja, Yukti"
~subject:"Indien"
~type_genre:"Article in journal"
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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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