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~isPartOf:"International journal of business and globalisation : IJBG"
~source:"econis"
~subject:"Brand architecture"
~subject:"Evaluation"
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International journal of business and globalisation : IJBG
Journal of marketing research : JMR
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Brand management ; Vol. 3
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Industrial marketing management : the international journal for industrial and high-tech firms
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Managing brand personality when brand undergoes sequential extension
Pandey, Anuja
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10009354631
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