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~isPartOf:"International journal of business environment : IJBE"
~subject:"Consumer behaviour"
~subject:"qualitative research"
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International journal of business environment : IJBE
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Electronic markets : the international journal on networked business
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Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
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