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~isPartOf:"International journal of business excellence"
~isPartOf:"Journal of Indian business research"
~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Brand
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International journal of business excellence
Journal of Indian business research
Inventi impact: retailing & consumer services
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Competition policies and consumer welfare : corporate strategies and consumer prices in developing countries
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Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
2
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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