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~isPartOf:"International journal of business excellence"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand management"
~type:"article"
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Brand management
Markenführung
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confirmatory factor analysis
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International journal of business excellence
The international review of retail, distribution and consumer research
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of business research : JBR
4
Services marketing quarterly
3
Corporate reputation review
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of air transport management
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Journal of financial services marketing : JFSM
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Journal of marketing management : MM
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Journal of strategic marketing
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The journal of services marketing
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The service industries journal
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Antecedents and outcomes of employee-based brand equity
1
Asia-Pacific journal of business administration
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Australasian marketing journal
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Business-to-business brand management : theory, research and executive case study exercises
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing : EJM
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European management journal
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Global business review
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Innovative Markenführung und -implementierung
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International journal of Indian culture and business management
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International journal of financial services management : IJFSM
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International journal of human resource management
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Inventi impact: service sector
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Journal of Asian business and economic studies : JABES
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Journal of business strategies
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Journal of business strategies : JBS
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Journal of financial services marketing
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Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of open innovation : technology, market, and complexity
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Journal of promotion management : innovations in planning and applied research
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Journal of service research : JSR
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
2
IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
Saved in:
3
Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
Saved in:
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