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~isPartOf:"International journal of business excellence"
~language:"deu"
~language:"eng"
~subject:"Marketing"
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Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
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