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~isPartOf:"International journal of business excellence"
~subject:"Relationship marketing"
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International journal of business excellence
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Communicating internal customer orientation values among Chinese workers
Qian, Gangyi
;
Nahm, Abraham Y.
- In:
International journal of business excellence
15
(
2018
)
3
,
pp. 392-409
Persistent link: https://www.econbiz.de/10011954288
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2
Ethical dimension of customer-based brand equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
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