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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Abida, Fatma Choura"
~person:"Antoniadis, Ioannis"
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International journal of business information systems : IJBIS
International journal of internet marketing and advertising : IJIMA
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
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Utilizing gamification in servicescapes for improved consumer engagement
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Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
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2
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
3
What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003977940
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