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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of retailing and consumer services"
~person:"Abd El Halim, Hend"
~person:"Arif, Imtiaz"
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Online-Marketing
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Brand image
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Egypt
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electronic word of mouth
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purchase intention
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receiver's perspective
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search engine optimisation
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International journal of business information systems : IJBIS
Journal of retailing and consumer services
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ECONIS (ZBW)
2
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Analysing private universities' websites in Egypt using search engine optimisation tools
Elbadrawy, Rehaballah
;
Abd El Halim, Hend
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 224-235
Persistent link: https://www.econbiz.de/10013460304
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2
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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