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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Mobile Anwendung"
~subject:"Mobile communications"
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Mobile Anwendung
Mobile communications
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Mobile Marketing
6
Mobile marketing
6
Online-Marketing
6
Mobilkommunikation
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Mobile Business
3
Mobile business
3
Mobile phone
3
Mobiltelefon
3
mobile marketing
3
Children
2
Innovation adoption
2
Innovationsakzeptanz
2
Kinder
2
SMS advertising
2
Target group
2
Zielgruppe
2
Advertising literacy
1
Analphabetismus
1
Brand management
1
Branded mobile applications
1
Consumer behavior
1
Consumer socialization
1
Cross-cultural
1
Cultural identity
1
Digitalisation
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Eltern
1
Emerging economies
1
Emerging markets
1
Fernsehwerbung
1
Generation Z
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Al Khasawneh, Mohammad Hamdi
1
Axcell, Shana
1
Bello, Adenike O.
1
Chinedu-Eze, Vera C.
1
Ellis, Debbie
1
Eze, Sunday C.
1
García-Béjar, Ligia
1
Mahdi Shadkam
1
Miguélez-Juan, Blanca
1
Nwanji, Tony Ikechukwu
1
Núñez-Gómez, Patricia
1
Robayo-Pinzon, Oscar
1
Rojas-Berrio, Sandra
1
Shuhaiber, Ahmed
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International journal of business information systems : IJBIS
Young consumers : insight and ideas for responsible marketers
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
9
Handbook of research on mobile marketing management
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
SpringerLink / Bücher
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Apps management and e-commerce transactions in real-time
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Journal of advertising research
3
Journal of promotion management : JPM
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Premier reference source
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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1
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
2
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
3
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
4
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
5
Examining mobile marketing technology adoption from an evolutionary process perspective : the study of the UK service SMEs
Eze, Sunday C.
;
Chinedu-Eze, Vera C.
;
Nwanji, Tony Ikechukwu
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 151-181
Persistent link: https://www.econbiz.de/10012596465
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