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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Manickavasagam, Jeevananthan"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
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Advertising effects
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Consumer behaviour
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International journal of business information systems : IJBIS
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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