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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Marketing management"
~subject:"consumer acceptance"
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Marketing management
consumer acceptance
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Al Khasawneh, Mohammad Hamdi
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Mahdi Shadkam
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International journal of business information systems : IJBIS
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Handbook of research on mobile marketing management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Gabler Edition Wissenschaft
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kundenmanagement & Electronic Commerce
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Wirtschaftswissenschaft
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Apps management and e-commerce transactions in real-time
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Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Ausgewählte Studien des ECC-Handel
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Betriebswirtschaftliche Forschung zur Unternehmensführung
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Business education & accreditation : BEA
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Die Zukunft des Electronic Business
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Duisburger betriebswirtschaftliche Schriften
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E-Commerce im Handel : Status quo und Perspektiven
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Electronic markets : the international journal on networked business
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Europäische Hochschulschriften / 5
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Galileo Business
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Harvard-Business-Manager : das Wissen der Besten
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Innovation und Wettbewerb in der Dienstleistungsgesellschaft - Aufbruch in das neue Jahrtausend : X. Betriebswirtschaftliche Tage zu Schwerin 2000 ; 19. und 20. Oktober 2000 Crowne Plaza Hotel Schwerin
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Innovative business practices : prevailing a turbulent era
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International advertising and communication : current insights and empirical findings
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International journal of business innovation and research : IJBIR
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International journal of economic research
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International journal of electronic marketing and retailing : IJEMR
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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